Investing in RE: The secret formula

There is no secret formula. Investing in Real Estate is hard. Being successful at it, involves hard work.

The good thing is that most of the gurus, books, and online experts are willing to share at least apart of their process for free. Many times their processes are all derivations of the same formula. The trend is to 1) identify motivated sellers, 2) find a deal and run the numbers, 3) make an offer, and 4) implement your exist strategy. Then, simply rinse and repeat.

The work comes in defining what works for who you are and your lifestyle. If you are good at garnering attention and charming people, then get in there do what the masses are doing. Buy a list of names or identify a group of people, contact all of them, follow-up, follow-up, a few people will respond. Identify properties or areas via drive-by’s, walk-by’s, or at auctions. Then get in there and compete. If you are wired for it, eventually it will work.

However, if you are not wired for it. If your lifestyle and who you are seem to be at odds with the trend, then there is hope. You can succeed at real estate investing. Unfortunately, your process and your success will not look like the vision you have in your head.

Your growth will be ragged and nuanced. That’s okay. Perhaps, you will eventually follow the trend. It is also possible that your formula will always be outside of the box. Give yourself room and time for this growth. Because your most significant growth and the growth of others around you will happen as you bring who you are and your life to this thing called real estate investing.

[Photo by Tim Lossen,

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